What to Expect

As Social Media Specialist, you’re responsible for empowering consistent and engaging communication across Tesla’s various social media channels in order to increase brand and product awareness among our existing audience and beyond.

What You’ll Do

Strategizing, developing and editing content output on Tesla’s social media channels with main focus on X and Instagram, aligned with overarching company goals (short-term and long-term)

Developing ideas to reach new demographics / audiences. Working with copywriters, videographers and designers to ensure content is bold in messaging, visually appealing and in line with Tesla’s brand guidelines (language, tone and message)

Implementing external content plans and editorial calendar to support engagement

Supporting content strategy on Tesla’s X, YouTube and LinkedIn channels

Supporting existing programs and assisting in the development and implementation of new, innovative initiatives to drive conversions

Sourcing user-generated content (UGC) across all existing social media platforms for official Tesla channels to repost

Developing new initiatives to engage and partner with the Tesla owner community and leverage UGC to amplify owner voices to generate new leads

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What You’ll Bring

3-6 years of professional experience in social media management, preferably in the technology industry/working for innovative brands with mass market appeal, or equivalent

Ability to strategize, develop, and edit engaging content that aligns with the Tesla brand, specifically on platforms like X, YouTube, and LinkedIn

Experience working with copywriters, videographers, designers, and cross-functional teams to create visually appealing content

Ability to manage and track multiple ongoing projects simultaneously

Basic understanding of design tools such as Adobe Photoshop, Illustrator, or equivalent to ensure visual appeal

A high degree of ownership and responsibility towards the brand’s voice and image

Excellent verbal and written communication skills with flexibility to adapt to fast-paced changes/dynamic work environment

Familiarity with Tesla’s products and brand image would be a plus

Compensation and Benefits

Benefits

Along with competitive pay, as a full-time Tesla employee, you are eligible for the following benefits at day 1 of hire:

Aetna PPO and HSA plans > 2 medical plan options with $0 payroll deduction

Family-building, fertility, adoption and surrogacy benefits

Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution

Company Paid (Health Savings Account) HSA Contribution when enrolled in the High Deductible Aetna medical plan with HSA

Healthcare and Dependent Care Flexible Spending Accounts (FSA)

LGBTQ+ care concierge services

401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits

Company paid Basic Life, AD&D, short-term and long-term disability insurance

Employee Assistance Program

Sick and Vacation time (Flex time for salary positions), and Paid Holidays

Back-up childcare and parenting support resources

Voluntary benefits to include: critical illness, hospital indemnity, accident insurance, theft & legal services, and pet insurance

Weight Loss and Tobacco Cessation Programs

Tesla Babies program

Commuter benefits

Employee discounts and perks program

Support Job Sr. Social Media Specialist Job ID- 1929

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