Overview:

we are seeking an experienced Adobe Analytics Specialist to join our marketing team. In this role, you will implement, manage, and analyze data through Adobe Analytics to provide insights that drive our marketing strategies.

Responsibilities:

Configure Adobe Analytics for proper tagging and tracking.
Collaborate with developers for tracking code implementation.
Conduct regular audits to ensure data integrity.
Analyze user behavior and KPIs to deliver actionable insights.
Develop automated reporting dashboards for stakeholder communication.
Utilize segmentation, cohort analysis, and A/B testing techniques.

Requirements:
*
Expertise in SQL, segmentation, and A/B testing.

*
Proficiency in Report Builder and Analysis Workspace.

Experience with Tableau, Power BI, or Google Data Studio.
Basic understanding of JavaScript, HTML, and CSS.
Knowledge of SEO, PPC, and e-commerce principles.

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Mandatory Skills:

Expertise in Adobe Analytics setup and configuration.
Proficiency with Adobe Launch or DTM and JavaScript for tracking code.
Experience with Adobe Analytics API and data integration.
Strong analytical skills and experience with advanced reporting and data analysis.
Excellent problem-solving and communication skills.
Must be a US Citizen or Green Card Holder.

Education & Experience:

Bachelor’s degree in Computer Science, Data Science, IT, or related field.
Extensive experience with Adobe Analytics and complex data projects.
Adobe Analytics Certification preferred.

Full-time Adobe Analytics Specialist Job ID- 2276

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